Strategies to Build Distribution Channel Network for Your Brand

Having a million-dollar business idea is one thing, and converting it into a unicorn is another. Being into the business of selling products, you must understand the power of distribution channels; a proper distribution strategy is key. Assume you have an idea that can solve a very basic problem; such a product is very readily…


How Important is Personalization Marketing in eCommerce?

How Important is Personalization Marketing in eCommerce? When eCommerce came to life, only a few retailers would’ve expected it to become the next big thing in the industry. Little did the others know that they would turn out to be absolutely right. Online buying is projected to account for 17.5% of all retail sales in…


Build your own eCommerce Website in 9 Easy Steps

When the world is on the internet, your business shouldn’t be behind. Taking your shop online is a simple yet sophisticated way of increasing your profits and expanding your business. Although it does require some investment, it’s meagre when compared to its scope of boosting the revenue. Now, let’s get you acquainted with the ease…


AR for Retail & Shopping: Is the Future already here?

AR or Augmented Reality has long been touted as the future of the shopping industry. Imagine, you get to buy a dress online and try it on virtually, saving you the hassle of getting it delivered, trying, and returning. From the seller’s viewpoint, it may save you the money that’s spent on returning and redelivering…



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