We’re All About
The Little Things

Founded in 2016, Merlin Brands is home to some of the most innovative brands in India – Rabitat, Swiss Republic and Headway. Our refreshing brands are geared towards offering international quality at exceptional value to its customers. We, at Merlin Brands believe perfection is everything and our commitment to creating nothing less has led to immense customer loyalty and recall for our brands.

The brands

Our Philosophy

Merlin Brands is all heart. Our mission is to make our customers’ dreams come alive with the most extraordinary products that they can own with a sense of pride. From start to end, we want to delight our customers and we are taking this homegrown Indian company proudly to the world.

Teamwork Makes
The Dream Work

Great people make a great company and at Merlin Brands, we are an innovative and fearless bunch. We’re unafraid to take risks and try new things. We encourage our tribe to put forward the best version of themselves and reach for the stars. We believe in the power of creative minds working, growing, learning, and thriving together.

You Turn, You’ll
Find Us There

Don’t just take
our word for it.

A Great Future Together

We have developed a very good partnership with Merlin. We appreciate that they put the extra effort to make some of the best brands available to our stores and keep the variety available at all times. I can foresee a prosperous relationship with Merlin Brands for years to come.

Kinjal Shah / Hamley's India

We Love Merlin Brands

The Baby Station loves Merlin Brands as do our customers. All their brands excel in quality and variety.

Sheetal Chopra / The Baby Station

The Pros

Merlin is thoroughly professional and highly knowledgeable about the categories they operate in. The unique aspect about them is that they make the entire range of even premium brands available to retailers. Keep it up guys!

Shamant Advani / First Cry

We Can Count On Merlin

I will come to Merlin Brands for anything I can! Service, turnaround and quality are far superior to your closest competition. Thank you all for your hard work and look forward to our continuing success.

Bhawna Jain / Myntra.com

Always Ahead Of The Pack

We have a special relation with Sumit & Siddharth at Merlin Brands. They have always been a forward-looking company and keep the customer at the centre of their strategy and function. I am confident that we will have a long-term relationship with Merlin and the team.

Saurabh Pandey / Mothercare India

We are a family owned company with a solid foundation in urban lifestyle brands. With 3 unique brands under our umbrella, we cater to young children between the ages of 0-6, men and women.

living the brands