Merlin Brands was started by two brothers Sumit and Siddharth Suneja in 2016 with a vision to make world class products easily available to customers in India. We established ourselves as the preferred reseller for some of the best international brands in the world including Skip Hop, Comotomo, Pearhead, 3Sprouts and launched our own brand Swiss Republic simultaneously.
We became experts in distribution with the numerous and varied brands under our umbrella. But soon, we also came to understand the gaps in the market that these international brands failed to fill. Taking a deep look at the feedback of customers in India, we decided it was time to launch our own brands to actually give customers what they are looking for. We launched Rabitat in 2019 with a beautiful collection of baby and toddler products and launched our latest brand for insulated drinkware, Headway last month.
Our customer’s wish is our command and we, at Merlin Brands strive to fulfill their needs with our amazing range of innovative products that are sustainable, affordable and top quality. We want our products to reach our customers easily which is why we have invested heavily in mass producing them and creating a strong distribution network.
We champion the Vocal for Local campaign, creating world class premium quality right here in India with all the international certifications and standards in place. We’re now excited to take our homegrown Indian brands to the world and have already entered Australia, New Zealand and the UAE.