The Merlin Brands Story - From Vision to Global Impact

Founded in 2016, Merlin Brands set out to make world-class products accessible to Indian consumers. Initially serving as a preferred reseller for renowned international children’s brands, the company simultaneously launched its own label, Swiss Republic.

Evolving to Meet Customer Needs

While building a robust distribution network, we actively gathered customer feedback and identified a gap in the market – a need for high-quality, affordable products that addressed specific customer needs. International brands, while offering premium quality, often came at a premium cost.

Introducing Homegrown Brands

This insight led to the creation of Rabitat in 2020, offering delightful baby and toddler products, followed by Headway, focusing on premium insulated drinkware for adults.

Quality, Affordability, and Sustainability

At Merlin Brands, customer satisfaction is paramount. We strive to fulfill customer needs with a diverse range of innovative products that are sustainable, budget-friendly, and maintain the highest quality standards. Our robust distribution network ensures easy access to our products across India.

Taking Indian Brands to the World

We take pride in creating world-class, premium-quality products right here in India, adhering to stringent international certifications. Our journey extends beyond domestic borders. We’ve successfully entered markets in Australia, New Zealand, Canada, and the UAE, with continued global expansion on the horizon.